Start here
Trial
$199
- ICP locked to your niche
- Email outreach live in the trial window
- About 3–5 qualified meetings to evaluate
- Then Offer A or Less Risk if you continue
B2B Pipeline Generation
Sales meetings for
new consultants
BDR on-demand · 10–20 qualified meetings / month
US & Canada · cold email. We book the meetings with your ICP — you take the calls.
The offer
What you get
Booked meetings with people who fit your ICP. We run the outbound. You show up.
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10–20 SQL meetings a month
Sales-qualified conversations on your calendar — not a pile of emails to chase. That is the product.
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Appointment setting, not a list
We connect you with potential customers. The deliverable is a booked meeting, not a CSV of contacts.
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Cold email outreach
That is the channel. We run the campaign. We do not pretend this is LinkedIn, ads, or cold calling.
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Fit for new independents
US and Canada. Independent business consultants filling a pipeline from scratch — BDR on-demand, not an enterprise SDR seat.
Process
How it works
Four steps. Cold email only — we run outreach, you take the meetings.
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01
Brief
Niche, offer, titles, and who should sit across from you. We lock the ICP before a sequence goes out.
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02
Build
We set up targeting, inboxes, and the cold-email sequences that ask for the meeting.
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03
Outreach
We run the campaign. Cold email only. Replies get worked toward a booked slot on your calendar.
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04
Book
Trial: about 3–5 meetings in a month. Then Offer A at $475/mo or Less Risk at $249/mo + $30 per meeting that shows.
Results
Founder
Founded by Victor Abellan
10 years in sales. Victor spent 3 years at Cisco in sales operations and business development, turning installed-base data into pipeline for partners across the US and Canada; 4 years at Accenture as Microsoft US Partner Connection Manager, running co-sell deals with Microsoft partners; 2 years at a digital agency in California; and 1 year helping SMBs sell more with LinkedIn Ads. He built a database of 1M+ businesses across the US and Canada. Every campaign is built and managed by Victor personally.
Connect on LinkedIn- 10 years in sales
- Accenture (Microsoft partner co-sell) · Cisco (sales ops and partner pipeline)
- Digital agency (California) · LinkedIn Ads for SMBs
- 1M+ businesses US & Canada database
- Built by Victor. Every campaign managed personally.
Pricing
Start with 3–5 meetings. Continue if they are useful.
No annual contract. US & Canada. Independent consultants. Same product on every plan: booked SQL meetings via cold email.
Offer A
Appointment setting
$475/mo
- US & Canada coverage
- We run the inbox; you take the calls
- Built for independent consultants
- Cancel after any month
Less Risk
Offer B
Less Risk
$249/mo
$249/mo + $30 per attended meeting
- Same appointment setting: US & Canada, cold email
- A show-up means the prospect joined the call
- Cancel after any month
Need more meetings?
Offer C
Scale Desk
$895/mo
- Same appointment setting: cold email only, US & Canada
- Higher capacity than Offer A, plus priority reply handling
- Weekly pipeline snapshot: booked, no-shows, reschedules
- For independents already converting on Trial, A, or B — not a first plan
A sales-qualified meeting is a call with a decision-maker who matches the ICP we agree on (industry, company size, job title) and has agreed to talk about your offer.
FAQ
Straight answers
Who is this for?
New independent business consultants in the US and Canada. If you just left a firm, just launched, or you are filling a pipeline from scratch, this is BDR on-demand. It is not built for in-house SDR teams or enterprise data seats.
What do I actually get?
Booked meetings with potential customers — sales-qualified conversations on your calendar with people who match the ICP we locked. We do not sell contact lists, CSVs, or email dumps.
Do you only use cold email?
Yes. Outreach is cold email only. We say that because it is the channel, not a stand-in for “multi-channel.” No LinkedIn, ads, or cold calling in this offer.
What is in the $199 trial?
Book a 15-minute fit call. After that we send your $199 payment link and start setup. The trial is one month of appointment setting, aiming for about 3–5 meetings against the ICP we agree on. Setup is included: ICP targeting, sending inboxes, and your first email sequences. $199 is credited toward your first month if you continue. Guarantee: fewer than 3 meetings = up to 14 extra days free. Zero meetings = full refund.
Is there a contract?
No annual lock-in. After the trial, Offer A is $475/month for 10–20 sales-qualified meetings, or Less Risk is $249/month plus $30 per attended meeting. You can stop after the trial or after any month.
What counts as a show-up on Less Risk?
You pay $30 per attended meeting. If the prospect does not join, that meeting is never billed. The $249/mo still covers running the email outreach.
Less Risk vs the $475 flat month?
Offer A ($475/mo) is a flat month for 10–20 sales-qualified meetings. Offer B — Less Risk — is $249/mo plus $30 per attended meeting. Same appointment setting, same US & Canada cold-email channel. Pick Less Risk if you want the retainer lower and to pay per attended meeting. Pick Offer A if you want a predictable monthly number.
What is Scale Desk?
Offer C — Scale Desk — is $895/month for 25–35 sales-qualified meetings. Same cold-email appointment setting as Offer A, with more capacity, priority reply handling, and a weekly snapshot of booked meetings, no-shows, and reschedules. It is for independents already converting on the trial, Offer A, or Less Risk who need more top-of-funnel. It is not the starting offer. We do not sell lists, run LinkedIn or ads, or close deals for you.
What if you don't hit the meeting numbers?
Trial: if we book fewer than 3 meetings, we keep working for up to 14 more days at no charge. If the trial ends with zero meetings, you get your $199 back. Offer A and Scale Desk: if we book fewer than the minimum (10 on Offer A, 25 on Scale Desk), we keep working for up to 30 more days at no charge. If we still fall short, we refund the missing meetings pro rata ($47.50 each on Offer A, $36 each on Scale Desk). Less Risk: you only pay the $30 for meetings that happen, so no extra guarantee is needed.
What counts toward the guarantee?
Only meetings that take place count. If a prospect doesn't show, we rebook them, and the meeting counts once it happens. If you cancel or miss a meeting, it counts as delivered. You have 48 hours after a meeting to tell us it wasn't qualified, and then it won't count. The guarantee applies when you approve the ICP within 5 days of kickoff, keep at least 5 open slots a week on your calendar, and don't change the ICP mid-month (a change restarts the count).
What counts as a qualified meeting?
A sales-qualified meeting is a call with a decision-maker who matches the ICP we agree on (industry, company size, job title) and has agreed to talk about your offer.
What if a prospect doesn't show up?
On Offer B you pay $30 per attended meeting; no-shows are never billed. On Offer A and Scale Desk, we rebook no-shows when possible.
Do you write extra copy?
Email copy is included in every plan. Need more? Our Copy Plus add-on adds extra sequence variants and a stronger first-touch package for $550/month.
Can I specify titles and industries?
Yes. Industry, company size, and titles get locked before the campaign goes live. That brief is step one.
B2B Pipeline Generation
See 3–5 real meetings before you commit to a monthly plan.
Start the trial, or book a call if you have questions first. On the call we confirm your ICP and how we book meetings with cold email.